What Revenue Teams Want

from Social Media Teams

About this webinar

For CMOs there is stress, there is anxiety, and then there is waking up the day after the 9pm message from your CEO that says “we need to talk” about those vendor invoices that just came into accounting. Boy, that median 25 month lifespan sure seems to be going by pretty quick, huh?

Before you’ve got your coffee brewed, you start reviewing invoices against your budget. Semi-annual payment for the marketing automation platform? No problem, you could justify that in your sleep. Quarterly payment for the data enrichment tool? Sales uses that too, so easy peasey. Then, yikes, you got the monthly bill for the social media management tool. Okay, that might be a little more complicated…

Reality strikes, and let’s face it – the VP of Sales doesn’t even know the social media function exists, the CRO thinks you’re just wasting time in that “branding” (heavy air quotes) you keep droning on about, and RevOps is still mad they can’t plug it into the business intelligence solution.

You’re on your own with this one, right? Not so fast, friend! I have got something for you…

Join Agorapulse on July 28th at 11 am EDT, 4 pm BST for our latest live session on what revenue teams really want. We’ll get down to brass tax so you’re prepared for your next 1-on-1 with the CEO, and those pesky exec meetings that always turn into a fight about precious, precious budget.

What you'll learn

  • Focus on the right metrics (hint: not related to engagement)
  • Appease the key stakeholders opposing your social media spend
  • Start using the value of ‘dark social’ in your pitch
  • Survive past your average tenure

Your Panelists

David J.P. Fisher
President
Rockstar Consulting
David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It.  David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant.
Lee Odden
CEO & Co-Founder
TopRank Marketing
Lee Odden is CEO and co-founder of TopRank Marketing, a B2B marketing agency focused on content, influence and search for brands that include SAP, LinkedIn, and Dell. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee is the author of the book Optimize and has blogged about marketing for over 17 years. Lee has been named a top expert on influencer marketing by Onalytica and is the publisher of The State of B2B Influencer Marketing Research Report. After giving 200+ presentations in 18 different countries on innovative marketing strategies, he’s focused on creating, curating and sharing best practices for the next evolution of B2B marketing through digital channels.